Client
UNIVERSAL SPICES
Rasoi Magic - Ready to Cook Spices for authentic Indian Vegetarian Cuisine prepared as per Jain guidelines

Branding objective
To convey spirit of celebration and connect with traditional motifs

• Brand and communications design
• Packaging design for high shelf visibility
• Sales collateral like POPs, banners, danglers
• Concepts for events related to product launch

Our design communicated the brand objectives effectively. High shelf visibility and clear communication through packaging led to high consumer recall and sales.

Another important achievement was reduced dependence on promotions.