Client
GERA DEVELOPERS
Commercial and Residential Property Development

• Defined brand objectives for the Corporate Brand as well as positioning of each property
• Developed comprehensive blue print for Corporate Branding
• "Emarald City" positioned as child centric.
• "Foliage" positioned as apartments for young IT and ITES professionals, publicity and sales collateral
• "Greensville" positioned as garden villas for first generation businessman
• Publicity and sales collateral for above properties

Integration of positioning and communiactions led to high consumer recall even amidst clutter of real estate outdoor publicity. It also helped in boosting conversion rates of enquiries by attracting targeted customers