Client
IL & FS Trust Company
Multi-disciplinary services for wealth protection

Branding objective
To bring out discipline of wealth planning, to bring out the complexity, and to bring out the need for hand holding

The blue-grey-black bring out the discipline and expertise. The graphics depict wealth as a dynamic concept. Contrast this with the general understanding of wealth as just an accumalation.

Our ability to decode the psychology of clients has taken the strategic and creative concepts to successful execution.